Bird Box Immersive Experience

Bird Box – Immersive Experience

Inspired by Netflix’ s Bird Box.

I designed these experiential concepts under the art direction of Richard Sears (Executive Creative Director).

THE BIRD BOX EXPERIENCE/NETFLIX IS AN INTERACTIVE, MOBILE ACTIVATION THAT IMMERSES GUESTS
INTO THE STORY OF THE PSYCHOLOGICAL THRILLER STARRING SANDRA BULLOCK.

HIGHLIGHTS:

- Rowboat Immersive Experience - Guests are placed in rowboats in an immersive environment that mimics the river.

- Sanctuary House - Walk-Though/Picture-Op. Guests walk-though a replica of the sanctuary house.
Garage with Navigation VR Experience - Users navigate the Jeep Cherokee from the garage to the supermarket using only the onboard navigation system.

- Supermarket – Supply Run Maze - 5 users at a time are put in a dark supermarket with blindfolds on. They must find the light and turn it on and make sure the coast is clear.
They can then take blindfolds off and begin their search for supplies.

- Picture-Op

I have also designed some different pop-ups (Apocalyptic Façade, Bird Box Gift Shop, Bus Stop Activation)

In the end, the final approved design for the experience was the bus mobile experience. Check it out here:
https://www.artstation.com/artwork/Aqq8AN

Thank you for viewing and have a great day! Cheers!

_Ken